Did we really need the "rebranding"? Did it really work? Here's an interesting article from the Age, in case you missed it. Also, check the first comment, and the replies.
We're nearing the 25th anniversary of the Footscray Fightback. Someone should remind Peter Gordon of those heady days, when thousands stood up and fought for Footscray. Maybe he'll come round.
http://www.theage.co...0603-zrwo2.html